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103年度臺中市市區汽車客運營運與服務評鑑計畫報告

委託研究報告
年度 103
業務類別 交通
委託機關 交通局
研究單位 逢甲大學運輸科技與管理學系(先進交通管理研究中心)
研究主持人 林大傑
計畫摘要 【中文摘要】
有鑑於都市經濟發展迅速,生活水準相對提高,使民眾對於搭乘大眾運輸工具所要求的服務品質日益殷切,由於過去學者研究及汽車客運營運經驗可知,若服務品質不佳可能導致乘客搭乘意願低落,將使業者收入減少,以致無法改善服務品質而陷入大眾運輸營運的惡性循環;反之,則可藉由服務品質的提升,提高民眾的搭乘意願,進而創造更良好的大眾運輸系統經營環境,因此臺中市政府交通局自民國94年起每年均辦理臺中市汽車客運營運與服務評鑑工作。以期藉由此評鑑促使汽車客運單位加強營運管理,提供舒適、便捷、安全之汽車客運服務,使民眾樂於使用大眾運輸,解決日益壅塞之道路交通問題,期望能發揮大眾運輸工具應有的效能。
為發展大眾運輸,依據「發展大眾運輸條例」第七條、「大眾運輸補貼辦法」第八條、「汽車運輸業管理規則」第二十條、「大眾運輸營運與服務評鑑辦法」等規定,主管機關應對客運營運服務定期辦理評鑑,作為客運業者營運改善及提昇服務品質之參考,並作為客運營運成績評定、獎懲、路線接續許可、經營審議開放與營運虧損補貼之依據。
本計畫期透過一個有效的評鑑制度,客觀的衡量大眾運輸服務水準,以期鼓勵客運業者提升大眾運輸的服務水準、改善營運績效,同時便利民行,落實政府鼓勵大眾運輸之政策。

【Abstract】
Given the rapid development of urban economy, living level is relatively improving, which makes people expect much higher service quality of public transportation. We can see from the scholar’s researches and the operation experience of the public transportation that the worse the service quality, the lower the ridership. And these will lead to a vicious cycle of operations that the service quality is unable to be improved by lower income. On the contrary, the better the service quality is, the higher the people’s willingness to utilize the public transportation, which can make a better operating environment of the public transportation system.
This is the reason why Transportation Bureau of Taichung City Government conducts the evaluation of operation and service of the public production every year since 2005.Through regular evaluation, they expect to improve the management of bus service industry and offer a safe, convenient and comfortable public transportation service. So that users will be happy and satisfied to use public transportation, which solves the growing problem of traffic congestion.
To develop the public transportation, according to ordinance, the authorities should conduct the evaluation of the public production operation regularly. Take the evaluation as a reference for decisions on service improvement, including encouragement, new route application, renewals of right on existing route operations, subsidy …etc.
To evaluate the public transportation service level objectively by an effective evaluation system, this project encourage the operators to improve the service level and efficiency. In the meantime, this evaluation will make the public transportation much more convenient and fulfill the government policy of encouraging the public transportation.

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  • 市府分類: 一般行政
  • 最後異動日期: 2019-04-19
  • 發布日期: 2015-03-13
  • 發布單位: 臺中市政府研究發展考核委員會
  • 點閱次數: 551